Ruti in the Press

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Press

Ruti In The Press

Forbes

June 30, 2026

The Best Travel Pants For Women, According To Female Founders And CEOs

Forbes named The On The Loose Work Pants among its best lightweight travel pants for 2026, selected with input from founders and CEOs who travel for work.

Read on Forbes

[Shop The On The Loose Work Pants](/content/products/the-on-the-loose-work-pants-black "Shop Ruti's Work Barrel Leg Pants"/index.html)

Travel + Leisure

September 23, 2026

Editor-approved picks for year-round travel

Editor reviews their favorite travel staples, including Ruti's Sleeveless Wrap Jumpsuit

Read on Travel + Leisure

[Shop The Sleeveless Wrap Jumpsuit](/content/products/sleeveless-wrap-jumpsuit-black "Shop Ruti's travel ready Sleeveless Wrap Jumpsuit"/index.html)

Forbes

August 17, 2026

How A Pair Of Viral Pants Put Ruti Into The Spotlight

Forbes explores how Ruti's signature On The Loose Work Pants have gained a cult following -- primarily because of their wrinkle resistant fabric and thoughtful barrel cut.

Read on Forbes

[Shop The On The Loose Work Pants](/content/products/the-on-the-loose-work-pants-black "Shop Ruti's viral On The Loose Barrel Pants"/index.html)

Grazia

August 10, 2026

How Ruti's Signature Pants Became the Internet’s Favorite

Interview with Ruti Zisser on her loyal customer base and how the viral barrel pants became a fan favorite.

Read on Grazia

[Shop The On The Loose Work Pants](/content/products/the-on-the-loose-work-pants-verdant "Shop on Ruti website their viral On The Loose Work Pants"/index.html)

Town & Country

July 27, 2026

These Viral Pants Are Perfect

Town and Country editors featured The On The Loose Work Pants in its Tried and True series.

Read on T&C

[Shop The On The Loose Work Pants](/content/products/the-on-the-loose-work-pants-verdant "Shop Ruti's viral On The Loose Pants in Verdant"/index.html)

People

July 2, 2026

Lightweight, Wrinkle-Free Summer Clothes Ready to Wear Straight from Your Suitcase

People featured The On The Loose Work Pants in its round-up of wrinkle-resistant pieces that travel well.

Read on People

[Shop The On The Loose Work Pants](/content/products/the-on-the-loose-work-pants-walnut "Ruti's Barrel Leg On The Loose Work Pants"/index.html)

FashionNetwork

July 1, 2026

Ruti opens first New York City flagship

On the Upper East Side opening and our approach to fit, fabric and versatile wardrobe staples.

Read on FashionNetwork

[Visit our New York store](/content/pages/stores-ny "Visit Ruti NY"/index.html)

Chain Store Age

June 30, 2026

Womenswear brand Ruti opens East Coast flagship

A look at the Madison Avenue flagship and the design thinking behind the space.

Read on Chain Store Age

[Visit our New York store](/content/pages/stores-ny "Visit Ruti NY"/index.html)

FashionUnited

June 29, 2026

Ruti opens first-ever flagship store in New York City

Coverage of the opening of our 1,250-square-foot Madison Avenue flagship, our first store on the East Coast.

Read on FashionUnited

[Shop The On The Loose Work Pants](/content/products/the-on-the-loose-work-pants-walnut "Ruti's Barrel Leg On The Loose Work Pants"/index.html)

Press Inquiries

For interviews, imagery or product samples, contact press@ruti.com

Brand Facts

Founded 2009 by Ruti Zisser

Six stores across California and New York

East Coast Flagship at 1100 Madison Avenue, New York, NY

Women's ready-to-wear and accessories

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